Cherry Guevara
You gotta love marketing... El Commandante, the Cuban guerilla leader of the 60s is now a type of ice cream from Mangum (Unilever). According to the Washington Post who relates the story, the label has the following:
And the ice cream looks good:
I wonder what the Che would think about all this :)
"The revolutionary struggle of the cherries was squashed as they were trapped between two layers of chocolate," reads the copy on the wrapper. "May their memory live on in your mouth."The packaging is great...
And the ice cream looks good:
I wonder what the Che would think about all this :)
posted by k at 11:03 AM
3 Comments:
"Ice cream when I see some like that"
- The Che
PS- it's Magnum, not mangum (although that'd be a nice name too)
PPS- I wonder if we'll have a Saddam Magnum with *hidden* chocolate chips for President Day next Monday... "The CIA swear the chips are there".
ah yeah Magnum... but Mangum is cool as well
I love the Saddam ice cream idea. you're onto something here
Brilliant marketing idea.. love the copy writing on the package. Thanks for sharing. :)
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